Emotions

A great article on emotions relieving that emotions are not at all as complex as we would think!

The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust

A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted.

Happiness makes us want to share …
Sadness helps us connect and empathize …
Fear/surprise make us desperate for something to cling to …
Anger/disgust make us more stubborn …

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